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Our Purpose

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100% natural ingredients

At Joopa, we believe the world has drifted too far from nature. Most food and drinks today are full of artificial ingredients. We’re here to change that.

Our mission is simple: to bring people back to what’s REAL. Real ingredients, real flavor, and full transparency on every label. Everything we make starts with Guatemalan cacao and 100% natural ingredients, with nothing artificial added.

Our first product, Joopa Organic Cacao Tea, is brewed from the cacao husk, the part of the pod that usually goes to waste. It’s USDA Organic, Non-GMO Project Verified and Upcycled Certified, because we believe in making the most of every harvest.

Joopa is more than a brand. It’s a promise to nourish body and soul with truth, simplicity, and joy.

Everything we make is guided by this commitment:

From Grief to Growth

Joopa’s roots run deep in the lush rainforests of Río Dulce, Izabal, Guatemala, a place rich with history and heartbreak.

In 2010, our family returned to a land that had once been vibrant but left abandoned for over 20 years after the tragic murder of our father there. With hope and resilience, we transformed what was once cattle grassland into a thriving cacao farm, choosing a crop in harmony with the forest and deeply tied to Guatemala’s cultural legacy.

This farm, Joopa Kacaou Farms, is more than a business. It’s a tribute to our ancestors: our great-grandfather founded Guatemala’s first chocolate factory in the 1940s. By reviving cacao on our land, we continue that legacy with deep love and intention.