Back to What’s Real

Our Purpose

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100% natural ingredients

At Joopa, we believe the world has drifted too far from nature. Most food and beverages today are filled with chemicals and artificial ingredients. We're here to change that.

Our mission is simple: to bring people back to what’s REAL—real ingredients, real nutrition, and real flavor. We create beverages using only 100% natural ingredients, free from additives, with full transparency on every label. Because we believe your body—your most powerful instrument—deserves nothing
less than what nature intended.

Joopa is more than a brand—it’s a promise to nourish the body and soul with truth, simplicity, and joy.

Everything we make is guided by this commitment:

From Grief to Growth

Joopa’s roots run deep in the lush rainforests of Río Dulce, Izabal, Guatemala—a place rich with history and heartbreak.

In 2010, our family returned to a land that had once been vibrant but left abandoned for over 20 years after the tragic murder of our father there. With hope and resilience, we transformed what was once cattle grassland into a thriving cacao farm, choosing a crop in harmony with the forest and deeply tied to Guatemala’s cultural legacy.

This farm, Joopa Kacaou, is more than a business—it’s a tribute to our ancestors. In fact, our great-grandfather founded Guatemala’s first chocolate factory in the 1940s. By reviving cacao on our land, we continue that legacy with deep love and intention.